The information we collect depends on how you interact with us.

Contact and identity information

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We may collect:

• first name;

• last name;

• email address;

• phone number;

• country dial code;

• preferred contact method;

• how you heard about us;

• messages or enquiries you send to us.

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Goal, body and fitness information

Through our questionnaire, coaching process, check-ins, or client communication, we may collect information such as:

• primary goal;

• age;

• sex;

• height;

• weight;

• target weight;

• waist measurement, where provided;

• current physique;

• clothing size or target clothing size;

• training experience;

• preferred exercise methods;

• time available for exercise;

• activity levels;

• job activity level;

• work type;

• current exercise limitations;

• exercise preferences;

• fitness, strength, muscle-building, weight-loss, weight-gain, body-composition, health, and lifestyle goals.

Nutrition, diet and supplement information

We may collect:

• dietary preferences;

• typical daily eating habits;

• breakfast, lunch, dinner, snack and drink information;

• calorie, protein or food-tracking information;

• appetite information;

• food allergies or intolerances;

• supplement use;

• alcohol consumption;

• water intake;

• eating-out or takeaway frequency;

• previous diet attempts;

• barriers such as cravings, hunger, emotional eating, social events, poor sleep, time, stress, motivation or consistency.

Health, injury and wellbeing information

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To provide appropriate coaching and assess whether our service is suitable, we may collect health-related information including:

• previous injuries;

• current injuries, pain or physical limitations;

• affected body areas;

• whether an injury or limitation affects exercise;

• medication use;

• what medication is prescribed for;

• diagnosed hormonal conditions;

• PCOS;

• pregnancy or postpartum status;

• perimenopause or menopause status;

• period regularity;

• hormonal contraception;

• fatigue or low energy;

• libido or erectile issues;

• digestion-related symptoms such as bloating;

• mood swings;

• cramps;

• sleep duration;

• sleep quality;

• sleep routine;

• sleep issues such as snoring, sleep apnoea, shift work, screen time, caffeine, stress or family commitments;

• stress levels;

• lifestyle pressures;

• health improvements you are looking for, such as more energy, improved fitness, better sleep, reduced pain, improved blood markers, mobility, confidence or mental wellbeing.

Some of this information may be classed as health information or special category data under UK data protection law.

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Client progress information

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If you become a client, we may collect:

• check-in responses;

• progress updates;

• weight updates;

• body measurements;

• progress photos, where provided;

• food photos, where provided;

• training updates;

• step counts or activity data, where provided;

• client feedback;

• messages sent by WhatsApp, email, phone, social media, or other communication channels;

• notes required to support your coaching.

Payment and transaction information

If you purchase from us, we may collect transaction-related information such as:

• your name;

• email address;

• payment status;

• purchase history;

• invoice or receipt information;

• service purchased.

We do not intend to directly store full card details. Payments may be processed by third-party payment providers such as PayPal or other payment processors used in the future.

Website, analytics and advertising information

Our website is hosted on Wix. We may collect technical and usage information such as:

• IP address;

• device type;

• browser type;

• approximate location;

• pages visited;

• time spent on the website;

• referral source;

• interactions with website content;

• cookie or tracking preferences.

We may in the future use analytics, advertising, or tracking tools from platforms such as Google, Meta/Facebook, Instagram, TikTok, Google Ads, Google Analytics or similar platforms.

Where legally required, non-essential cookies or advertising tracking will only be used with appropriate notice or consent.